- November 9, 2014
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First Lady Michelle Obama sends the “Penguins of Madagascar” on a top-secret mission to teach elementary and middle-school students about the many ways America’s military veterans can contribute to the nation. The six-minute video debunks the myths many Americans hold about veterans returning from duty. The video supports the GotYour6 campaign, an initiative focused on empowering veterans and shifting public perceptions of veterans through media. A recent study sponsored by GotYour6 reveals the contradictory perceptions Americans have of veterans. It finds that people’s views can be altered, partially through the support of the entertainment industry. “Not only does portraying veterans in a more neutral, asset-based role on television and film strengthen impressions of veterans and represent the most credible approach, it also holds the potential to engage the public in a new conversation about supporting returning veterans through opportunity rather than charity,” the study concludes.