New Initiative to Showcase Impact Veterans Have on Their Communities

A coalition including Walmart, several veterans support groups and Syracuse University’s Institute for Veterans and Military Families (IVMF) on Monday launched a campaign “to help create visible and actionable national support for America’s veterans and their families.”

The initiative, Greenlight A Vet, aims to encourage the nation to boost its efforts to integrate transitioning veterans into their communities. Other participating organizations include Team Red, White and Blue, Team Rubicon, Hire Heroes USA and Blue Star Families.

“Participating in a national movement, designed to recognize those who have worn our nation’s uniform as valued, contributing members of our communities, is our way of encouraging all Americans to meaningfully engage with veterans and their families and by so doing, appreciate them as respected civic assets,” Dr. Mike Haynie, executive director of the IVMF and vice chancellor at Syracuse University, said in a press release.

Residents can show their support for veterans and their families through a variety of actions, according to the release:

  • hire a veteran or help one find a job
  • volunteer and serve with veterans groups
  • become a mentor to a returning veteran
  • raise awareness on social media
  • change your porch light to green

“By uniting behind a visible symbol, we can ignite a national conversation in our communities about opportunity, success and service for veterans as they take off the uniform,” said Gary Profit, Walmart’s senior director of military programs.

Through its Veterans Welcome Home Commitment, Walmart has pledged to hire 250,000 veterans by 2020; the company already has hired 100,000 veterans.

Dan Cohen
Dan Cohen
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